Create a new 10DLC brand registration. Sets brandStatus to pending_review; Pingram handles carrier submission after review.
const url = 'https://api.pingram.io/registrations/us/10dlc/brand';const options = { method: 'POST', headers: {Authorization: 'Bearer <token>', 'Content-Type': 'application/json'}, body: '{"scenarioId":"own_brand","businessType":"PRIVATE_PROFIT","legalName":"example","firstName":"example","lastName":"example","taxId":"example","website":"example","country":"example","street":"example","city":"example","state":"example","postalCode":"example","complianceContactEmail":"example","complianceContactPhone":"example"}'};
try { const response = await fetch(url, options); const data = await response.json(); console.log(data);} catch (error) { console.error(error);}curl --request POST \ --url https://api.pingram.io/registrations/us/10dlc/brand \ --header 'Authorization: Bearer <token>' \ --header 'Content-Type: application/json' \ --data '{ "scenarioId": "own_brand", "businessType": "PRIVATE_PROFIT", "legalName": "example", "firstName": "example", "lastName": "example", "taxId": "example", "website": "example", "country": "example", "street": "example", "city": "example", "state": "example", "postalCode": "example", "complianceContactEmail": "example", "complianceContactPhone": "example" }'Authorizations
Request Bodyrequired
Request body for POST /registrations/us/10dlc/brand
object
Who the 10DLC brand is registered for.
- own_brand: personal or company project
- client_brand: agency or contractor
Legal entity type for a 10DLC brand.
- PRIVATE_PROFIT: private for-profit (LLC, corp, etc.)
- SOLE_PROPRIETOR: sole proprietorship
- PUBLIC_PROFIT: publicly traded for-profit
- NON_PROFIT: non-profit
- GOVERNMENT: government
Required when businessType is SOLE_PROPRIETOR.
Required when businessType is SOLE_PROPRIETOR.
For US companies (country US): 9-digit EIN (Employer Identification Number). For Canada (country CA): 9-digit BN (Business Number). For other countries: national business tax identifier. Required except when businessType is SOLE_PROPRIETOR.
Responses
200
Successful response
Public response type for 10DLC brand registration
object
Brand display name (marketing/DBA); defaults to legalName on customer submit.
Legacy records only; new submissions use structured address fields.
Pingram-side 10DLC registration workflow status (brand or campaign).
- not_started: no customer submission yet
- pending_review: customer submitted; Pingram has not submitted to carriers
- in_progress: submitted for carrier review
- approved | rejected | info_needed: review outcome
Pingram-side 10DLC registration workflow status (brand or campaign).
- not_started: no customer submission yet
- pending_review: customer submitted; Pingram has not submitted to carriers
- in_progress: submitted for carrier review
- approved | rejected | info_needed: review outcome
Example
{ "brandStatus": "not_started", "campaignStatus": "not_started"}400
Bad Request - validation errors, invalid input
Standard error response for API errors.
object
Unique tracking ID for the request.
Structured error details for API error responses.
object
Machine-readable error code.
Human-readable error message.
Actionable hint for fixing the error.
Examplegenerated
{ "trackingId": "example", "error": { "code": "example", "message": "example", "fix": "example" }}401
Unauthorized
402
Payment Required - usage limits exceeded
Standard error response for API errors.
object
Unique tracking ID for the request.
Structured error details for API error responses.
object
Machine-readable error code.
Human-readable error message.
Actionable hint for fixing the error.
Examplegenerated
{ "trackingId": "example", "error": { "code": "example", "message": "example", "fix": "example" }}500
Internal Server Error
502
Bad Gateway - provider error
Standard error response for API errors.
object
Unique tracking ID for the request.
Structured error details for API error responses.
object
Machine-readable error code.
Human-readable error message.
Actionable hint for fixing the error.
Examplegenerated
{ "trackingId": "example", "error": { "code": "example", "message": "example", "fix": "example" }}